Internet marketing is
in-expensive when examining the ratio of cost to the reach of the
target audience. Companies can reach a wide audience for a small
fraction of traditional advertising budgets. The nature of the
medium allows consumers to research and in some cases to purchase products and
services conveniently. Therefore, businesses have the advantage of
appealing to consumers in a medium that can bring results quickly.
Internet marketers also have the advantage of measuring statistics easily; almost all aspects of an Internet marketing campaign can be traced, measured, and tested. Therefore, marketers can determine which messages or offerings are more appealing to the audience. The results of campaigns can be measured and tracked immediately because online marketing initiatives usually require users to click on an advertisement, to visit a website, and to perform a targeted action.
